How to Add Image Interest Points to Your Shopify Store

In eCommerce, engaging product presentation is key to capturing customer interest. Image Interest Points transform static images into interactive, shoppable experiences by allowing customers to click on key areas to view product details, pricing, and purchase links.

This feature is perfect for showcasing collections, highlighting product details, and enhancing user engagement. In this guide, we’ll show you how to add an Image Interest Points section to your Shopify store, whether using a Shopify app or custom code, to create a more dynamic and conversion-friendly shopping experience.

What Are Image Interest Points?

Image Interest Points are interactive hotspots placed on product images, allowing customers to click and reveal additional information such as product details, pricing, and purchase links. Instead of relying solely on product descriptions and separate images, this feature makes shopping more intuitive by integrating key details directly into the visuals.

For example, in a fashion store, a lifestyle image featuring a model wearing multiple products (shoes, a handbag, and sunglasses) can have clickable points on each item. When a customer clicks on a point, a popup appears with product information and a direct purchase link. Similarly, for an electronics store, an image of a laptop setup can have hotspots highlighting accessories like a mouse, keyboard, or speakers.

This functionality enhances the shopping experience by making product exploration seamless and engaging. It helps customers quickly find relevant details without navigating away from the image, reducing friction in the buying journey and increasing conversion rates. Whether used for single products with unique features or multi-item displays, Image Interest Points turn static visuals into interactive, shoppable elements.

Benefits of Using Image Interest Points

Adding Image Interest Points to your Shopify store enhances product presentation and improves the shopping experience. Here’s how this feature benefits your store:

1. Enhanced Customer Engagement

Interactive images capture attention more effectively than static visuals. When customers can explore product details by clicking on interest points, they stay engaged longer, increasing the likelihood of making a purchase.

2. Improved Product Discovery

Interest points make it easier for shoppers to find relevant information without searching through lengthy product descriptions. This is especially useful for complex or multi-item displays, where customers can quickly learn about individual products within a larger scene.

3. Increased Conversions

By providing essential details and purchase links directly within an image, you streamline the buying process. Customers can add items to their cart with fewer clicks, reducing drop-offs and increasing sales.

4. Better Mobile Shopping Experience

With more customers shopping on mobile devices, an intuitive, touch-friendly interface is essential. Image interest points allow users to access product information effortlessly without excessive scrolling or navigation, leading to a smoother shopping experience.

5. Professional and Modern Store Appearance

Interactive images give your store a sleek, cutting-edge look, helping it stand out from competitors. This added level of professionalism can build trust with customers and enhance your brand image.

By incorporating Image Interest Points, you transform product images into powerful sales tools that not only inform but also inspire customers to buy.

How to Add Image Interest Points to Your Shopify Store

If you have technical skills or connect with a Shopify developer, you can create your own Image Interest Points section. If you don’t have technical expertise, there are Shopify apps available to assist you, such as the Melon Product Display app. Below is a step-by-step guide on how to add Image Interest Points to your Shopify store using the Melon Product Display app.

Step 1: Installing Melon Product Display

• Go to the Shopify App Store.
• Search for “Melon Product Display” and click “Add app“.
• Follow the installation prompts to integrate the app with your Shopify store.

Step 2: Adding an Image Interest Points section to a Shopify page

Once the app is installed, you can add an Image Interest Points section to your Shopify store.

• From your Shopify admin, go to Sales channels > Online Store > Themes.
• Find the theme you want to work on and then click on the Customize button.

• In the Customize page, let’s choose the page to which you want to add an Image Interest Points section.

• For the page template, click on the Add section.
• Change to the Apps tab.
• You should see all the theme blocks offered by Melon Product Display.
• Find the ML: Hotspots block, and add it to the page.
• Click on this block name to open and customize the configuration settings for this theme block.

• Click the Save button. And you are done.

Best Practices for Using Image Interest Points

To maximize the effectiveness of Image Interest Points in your Shopify store, follow these best practices:

1. Keep the Interface Clean and Uncluttered

Avoid overcrowding your images with too many interest points. Focus on highlighting key product details to maintain a visually appealing and user-friendly experience. Too many hotspots can overwhelm customers and make navigation confusing.

2. Use High-Quality Images

Clear, high-resolution images enhance the overall impact of interest points. Blurry or low-quality images can reduce the effectiveness of the feature and create a poor user experience. Ensure your images are optimized for both desktop and mobile viewing.

3. Optimize Placement for Maximum Engagement

Position interest points strategically to highlight essential product features or areas of interest. Place them where users naturally focus, such as unique design elements, product variations, or bundled items.

4. Ensure Mobile Responsiveness

Many shoppers browse and buy on mobile devices, so test how your interest points function on different screen sizes. Make sure the popups or tooltips remain clear, easy to tap, and don’t obstruct important parts of the image.

5. Keep Information Concise and Useful

Interest points should provide quick and valuable insights—such as product name, price, and a short description. Avoid lengthy text that might overwhelm the user. If more details are needed, include a direct link to the product page.

6. Maintain Consistent Styling

Ensure that the design of your interest points aligns with your store’s branding. Use consistent colors, icons, and fonts that blend well with your website’s theme to create a seamless shopping experience.

7. Test and Optimize for Performance

Regularly test how customers interact with interest points and analyze engagement data. If certain points aren’t getting clicks or some images are underperforming, adjust their placement, design, or information provided to improve results.

By following these best practices, you can create an engaging and intuitive shopping experience that enhances product discovery, boosts conversions, and keeps customers coming back.

Conclusion

Integrating Image Interest Points into your Shopify store is a powerful way to make your product images more interactive, engaging, and informative. By allowing customers to explore product details with a simple click, this feature enhances the shopping experience, improves product discovery, and increases conversions.

With the right approach—using high-quality images, optimizing point placement, ensuring mobile responsiveness, and keeping the interface clean—you can transform static visuals into dynamic, shoppable elements that drive more sales.

Now that you understand the benefits and best practices, it’s time to implement Image Interest Points in your store. Whether you choose a Shopify app or custom development, this feature will help you create a more immersive and modern shopping experience.