Best Shopify Apps for Displaying Variants as Separate Products on Your Collection Page

Presenting your products in the most appealing way can significantly impact your sales. For Shopify store owners, the default setting displays each product as a single entity, regardless of its variations. While this approach works for many, it can limit the visibility of unique product options—like colors, sizes, or styles—that could attract different customer preferences. Thankfully, there are several third-party apps designed to enhance your Shopify store’s functionality by allowing you to display each variation of a product as a separate item on your Collection page. In this post, we’ll explore some of the best Shopify apps that can help you unlock the full potential of your product catalog, ensuring that every variation gets the spotlight it deserves.

Top Shopify apps for displaying variants as separate products on the collection pages in 2025

1. Variator: See Product Variants

Variator is a powerful Shopify app that allows you to display infinite product variants as separate products on your collection pages. This feature makes it easy for customers to find the exact variant they’re looking for without navigating through multiple product pages or dropdown menus. By enabling merchants to showcase individual variants, Variator significantly improves product visibility and simplifies the shopping experience.

One of the standout features of Variator is its customizable “Add to Cart” button, which allows customers to add specific variants to their cart directly from the collection page. Merchants can even tailor the button’s text and color to match their store’s branding, providing a seamless integration.

Key features:

• Display product variants as separate products on collection pages, increasing visibility.
• Choose to show all or selected variants on the collection page.
• Enable or disable the “Add to Cart” button for variants.
• Customize the “Add to Cart” button text and color.
• Allow customers to find variant-specific products in search results.
• Variator is an excellent choice for merchants who want to maximize their product variant conversions while keeping the shopping experience user-friendly and efficient.

2. Varia ‑ Variants on collection

Varia offers a versatile solution for displaying product variants as individual products on Shopify collection pages. Whether you want to show off different styles, colors, or sizes, this app lets you highlight all product variants directly in your collections. The result? Improved product visibility and a better browsing experience for your customers.

With Varia, you can either automatically display all variants or manually assign specific variants to collections. This level of control is ideal for tailoring your collections to match themes or promotions, such as showcasing only red items in a “Red Collection.” Varia even includes an infinite scroll feature, eliminating page links and ensuring a smooth browsing experience.

Key features:

• Show individual product variants on collection pages as separate products.
• Automatically display all variants or manually assign them to collections.
• Select specific variants to showcase in themed collections.
• Split products by variants for a more organized collection display.
• Add infinite scroll to collections for uninterrupted browsing.
• For merchants looking to promote all product variations while enhancing the browsing experience, Varia is a top-tier option.

Conclusion

By showcasing every option available, you not only enhance product visibility but also cater to diverse customer preferences, ultimately driving higher conversions. Explore these solutions and take your Shopify store to new heights by ensuring that every variation of your products is front and center for your customers to discover and love. With the right third-party app, you can achieve this functionality without the hassle of custom coding. Explore the apps we’ve recommended, choose the one that best fits your store’s needs, and start showcasing your product variations like a pro. Your customers—and your sales—will thank you!