The Best Free Shopify Online Store 2.0 Themes
Online Store 2.0 finally gives you the flexibility to build your store exactly the way you want, with more options to customize and extend than ever before. Easy-to-use templates and fully customizable layouts make it easier to achieve the desired look and feel of your store, while meta fields allow you to showcase store information important to you—without having to touch any code.
This article will be introducing a suite of best Online Store 2.0 themes that help you get started more quickly. Equipped with pre-configurations to support industry trends, including apparel, health and beauty, home and garden, and food and beverage, find a theme that matches your unique brand and showcases your products.
With Shopify’s new theme settings anyone can create easier buyer experiences and branding that stands out from the crowd, for free, using new styling options and new sections.
Let’s take a closer look.
Here is a list of the best free Shopify Online Store 2.0 themes in 2024:
1. Studio (Art)
If you’re selling art or art reproductions, or if you create art yourself, you might be interested in a free stylish, and colorful theme that puts special attention on artists. Studio lets you showcase your curations with stylish typography and colorful accents that frame your products and collections. You can help your buyers find something unique and original using the collection-based navigation, creator filters, featured collections for galleries and new arrivals, and artist profiles.
- Colorful accents to frame art: Showcase your curations with stylish typography and colorful accents to frame products and collections.
- Designed to inspire collectors: Experience collection-based navigation, creator filters, featured collections for galleries and new arrivals, and artist profiles.
- Adjust layout and styling: Flexible design and customization settings that allow you to update your experience to match your brand vision.
2. Taste (Food and Beverage)
Taste is a spacious theme that catches your eye with bold headlines, thin strokes, industrial fonts, and a high contrasting color palette. This is a great theme for merchants with bold packaging and unique value props like a focus on sustainability, as there are loads of storytelling elements. The products’ sections support larger product cards, specialty product highlights, and bespoke FAQs to help buyers make an informed decision.
- A spacious design: Catch a buyer’s eye with bold headlines, thin strokes, industrial fonts, and a high contrast color palette on an understated background.
- Showcase product quality: Product sections support larger product cards, specialty product highlights, and bespoke FAQs, helping buyers make informed decisions.
- Adjust layout and styling: Flexible design and customization settings that allow you to update your experience to match your brand vision.
3. Craft (Home and Decor)
This theme evokes a brand’s craftsmanship. You have an honest and authentic maker story and a product that deserves to be recognized for its quality. This theme has a subtle yet refined design that includes generous spacing and elegant typography to make your content shine.
Showcase your brand and what it stands for with sections and templates designed for rich and compelling narratives. By default, you’ll get sections and blocks for color swatch variant pickers, dimensions, materials and care instructions, and a drop-down menu type to help buyers navigate multiple subcategories.
- Honest and authentic design: A subtle yet refined design that includes generous spacing and elegant typography to make your content shine.
- Elevated storytelling: Showcase your brand and what it stands for with sections and templates designed for rich and compelling narratives.
- Advanced customization options: Flexible design and customization settings to achieve your desired vision without having to touch any code.
4. Sense (Health and Beauty)
You believe in the power of establishing trust with your customers, and here you can create an experience that makes them feel understood and cared for. Energize your brand with a fresh color palette and soft gradients set against curved elements that gently guide buyers through your store.
Establish trust with customers through testimonials, videos, and comprehensive product descriptions. By default, you’ll get sections and blocks for product ratings, ingredients lists, color swatch variant pickers, and “how to use” instructions. Cross-selling blocks, which pair well with cross-selling arrays, are designed to help you showcase accompanying products.
- Fresh and bright design: Energize your brand with a fresh color palette and soft gradients set against curved elements that gently guide buyers through your store.
- Enhanced product understanding: Establish trust with customers through testimonials, videos, and comprehensive product descriptions.
- Advanced customization options: Flexible design and customization settings to achieve your desired vision without having to touch any code.
5. Dawn (Apparel)
This theme gets straight to it with chic and minimalist styles that let your products do the talking. Your products take center stage through large imagery, crisp lines, and simplified fonts that keep buyers’ attention focused on what matters. If you run your business with unapologetic confidence and know a stand-out product is the best marketing tool you have, then this theme is for you.
By default, you’ll get sections and blocks for large media to help your customers see what products look like and get a sense of how they feel. Image galleries and collapsible tabs support secondary information like materials, size charts, and care instructions. Cross-selling blocks, which pair well with cross-selling arrays, are designed to help you showcase accompanying products.
- Chic and minimalist design: Let your products take center stage with large imagery, crisp lines, and simplified fonts that keep buyer attention focused on what matters.
- Media-forward product page: Large media to help your customers see what products look like and get a sense of how they feel
- Advanced customization options: Flexible design and customization settings to achieve your desired vision without having to touch any code.
6. Crave (Food and Beverage)
This theme gives buyers the sense of being in a pop-up store, experiencing products that jump off the page and scream “buy me before I’m gone!” Here you can be vibrant and playful—crank up the fun with bold colors and distinct shadows that demand attention from buyers while showcasing the personality of your brand.
Meet your buyers wherever they are with mobile-optimized layouts and dynamic checkout options. By default, you’ll get sections and blocks for ingredients, instructions, and recipes, and a cart drawer that allows buyers to review the products they have added before entering the checkout.
- Vibrant and playful design: Crank up the fun with bold colors and distinct shadows that demand attention from buyers while showcasing the personality of your brand.
- For the on-the-go buyer: Meet your buyers wherever they are with mobile-optimized layouts and dynamic checkout options.
- Advanced customization options: Flexible design and customization settings to achieve your desired vision without having to touch any code.
