The Reasons Why Landing Page Is An Essential Component Of Marketing Strategies
As we can see, a landing page is a standalone web page, created specifically for a marketing or advertising campaign. It’s where a visitor “lands” after they click on a link in an email, or ads from Google, Bing, YouTube, Facebook, Instagram, Twitter, or similar places on the web. While many marketers overestimate the power of paid media, a well-designed landing page or landing page is what they should have. Follow the following article to see the benefits that a well-designed landing page can bring to understand why landing pages are considered an essential component of marketing strategies.
1. Increase conversion rate
A user-friendly and eye-catching landing page will help businesses impress and increase the likelihood of converting new visitors into leads. Thanks to the introductory capabilities of the landing page, customers will understand the value that the business can bring. And even if customers don’t immediately convert but a well-invested landing page will help increase brand awareness with viewers. At the same time, nurture potential customers for future sales and marketing campaigns. When you have a landing page designed and used, the conversion rate will be higher than that of websites or brands that do not.
2. Reduce cost per conversion
Cost-per-acquisition (CPA, CAC) roughly represents the total cost for a brand to acquire a new customer. While there is no universal fixed number for all industries and businesses, conversion costs will be lower if you use a landing page instead of directing customers to a Homepage.
3. Optimize brand offers
Landing Page plays an important role in short-term marketing projects. Landingpage can directly provide customers with a specific offer, or help businesses highlight products and stimulate customers to buy products.
Instead of making it difficult for customers to find a brand’s offers, landing pages deliver that information consistently. Relevant information such as content, layout, navigation links, or content fields will be arranged so that customers can take action at any time easily.
4. Scaling up marketing activities
When businesses want to promote a new product, service, or brand in the market, a landing page is indispensable. The effectiveness that Landing Page brings in this period is also higher than the form of advertising to communicate and reach customers. A Landing Page with the main message will save you a lot of time and money.
5. Improve business reliability
Improving credibility is also one of the benefits of landing pages for businesses. Usually, it will be optimized both in terms of content and calling and instructing elements for users. The clearer the instruction process, the more sympathetic customers will be to the service standards of the business. Make them feel your solution/product is very good, this creates the impression of professionalism for customers.
Besides, landing pages often have quite detailed customer feedback sections. This objective factor helps build trust with customers, making them feel more secure when using your products and services.
